Uommene chic!

Lo Chic – 1895

I am a polite young man,

Gentle and very modest;

I rise late and take an hour to get dressed.

Costumes of great expense

(Of the Parisian model)

Make me a true fashion plate

Of elegance

The protagonist of Lo Chic embodies the figure of the elegant young man who wishes to dress according to the latest dictates of Parisian fashion. The title itself recalls the French term chic, which entered the vocabulary of the time to indicate refinement and distinction.

The “polite young man” devotes time and money to his attire and openly declares it. In this period, clothing becomes an expression of personal taste and new consumption models, as well as a way to stand out in the city space.